Giving to your alma mater is one of the most popular philanthropic pathways for the average donor; far rarer in the charitable giving space is donating to another university with which you have no previous affiliation. Yet this is exactly what happened at the Technion – Israel Institute of Technology over the last several months, during which we at the American Technion Society (the Technion’s U.S. fundraising arm) have seen a surge in planned giving commitments from brand new donors, many of whom have never engaged with the university previously.
This uptick was not merely coincidence but a result of strategic outreach to the American Jewish community amid a perfect storm across the global economic, political and social spheres that has upended traditional donor motivations.
Keep reading at ejewishphilanthropy.com.
This article is an op-ed written by ATS CEO Michael Waxman-Lenz.
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