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As the FIFA World Cup kicks off this June, Israeli football fans will once again find themselves watching from the sidelines, cheering for foreign giants as the national team misses out on the big stage.
Yet, while Israeli boots won’t be hitting the grass, Israeli innovation will be everywhere. Behind the scenes of the world’s most prestigious sporting event, a powerhouse of Israeli technology companies is working to shape the tournament’s global infrastructure, driving everything from real-time broadcasting and sports data to international ticket distribution.
SeatPick, a global ticket resale price comparison platform, sees the FIFA World Cup as the most significant opportunity in the ticketing industry over the coming years. As a platform that helps millions of fans worldwide find and purchase tickets for the world’s biggest sporting events, SeatPick expects the World Cup to generate unprecedented demand, making it a defining moment not only for football fans, but also for the global ticketing ecosystem.
Guy Kogel, co-founder and chief technology officer (CTO) of SeatPick, is a Technion – Israel Institute of Technology alumnus.