Senior Director, Marketing and Communications

The American Technion Society (ATS) is currently seeking a Senior Director, Marketing and Communications to join their growing organization. This is a hybrid-based position in New York City. The schedule for in-office may vary from week to week (about 3 days in-office).

The American Technion Society

The American Technion Society (ATS) supports visionary education and world-changing impact through the Technion-Israel Institute of Technology. With headquarters in New York City, they represent thousands of US donors, alumni, and stakeholders who invest in the Technion’s growth and innovation to advance critical research and technologies that serve the State of Israel and the global good. ATS employs a staff of 60+ that work from New York and in regional offices across the United States.

Your Role

Reporting to the Chief Marketing & Communications Officer (CMCO), the Senior Director leads the Marketing Communications team to develop and implement innovative and effective strategies that will (1) grow the ATS donor base and increase the major donor pipeline (2) support major gifts fundraising efforts (3) amplify the Technion brand in the US and (4) create persuasive, engaging and high-quality content and collateral (print and digital) to inform, raise funds, and recruit supporters.

Playing a visible role in the organization, the Senior Director partners closely with members of the Senior Leadership Team (SLT) to determine the overall marketing and communications strategy and is responsible for successfully implementing strategic and operational marketing plans. The position oversees the direct response fundraising program and ensures the department functions to meet its own goals as well as serve as an internal, customer service-oriented agency for ATS.

Responsibilities include, but are not limited to:

  • Collaborate with the CMCO to develop a strategic marketing direction that reaches specific audiences, geographies, and constituencies, includes multiple channels for disseminating ATS’s core message and supports existing goals and programs.
  • Work closely with ATS fundraising team to ensure collaboration and alignment around philanthropic goals.
  • Create a consistent strategic vision for all content and communications plans to support direct marketing, digital media, donor communications (proposals, acknowledgments, announcements of major gifts) and newsletters.
  • Conceive digital strategy and oversee online fundraising program from planning to implementation.
  • Create and maintain annual department calendar including an editorial calendar.
  • Track, analyze and follow-up on marketing metrics to drive strategy. Monitor benchmarks and measure marketing communications effectiveness.
  • Oversee vendors, agencies, and freelancers, holding them accountable to a defined scope, budget and expected results.
  • Participate in the annual planning and budgeting process, monitor department spend throughout the year.
  • Lead collaborative and cross-departmental efforts on a variety of projects.
  • Create and synthesize monthly/quarterly marketing reports to facilitate strategic decision making.
  • Present timely updates to staff and senior leadership.
Your Expertise
  • Bachelor’s Degree (minimum) in English, marketing, communications, or a related field preferred.
  • 10+ years of related work experience in marketing leadership roles.
  • 5 years of experience in digital marketing and direct mail.
  • Computer savvy and proficient in Microsoft Word, Excel, PowerPoint, and project management programs.
  • Excellent written, editorial, and verbal communication skills with a wide variety of stakeholders.
  • Aptitude for data analytics and experience creating KPIs and reports to track them.
  • Highly organized with a systematic approach to process and project management.
  • Ability to multitask and meet deadlines with meticulous attention to detail.
  • Strong strategic thinker who is comfortable exercising independent decision-making and discretion in fast-paced environment.
  • Interest in science and medicine, and knowledge of related terminology is a plus.
  • Proven success in executing national marketing campaigns for a nonprofit.
  • Mission-driven individual with a belief in ATS’s mission, and understanding of its key demographic audiences.

*Successful candidates are required to be fully vaccinated for Covid-19, absent medical or religious accommodations

Salary range: $150,000 to $175,000

Have we described a role that you have been seeking, along with a set of skills you possess? If so, we’d like to hear from you immediately. Please submit your resume and cover letter below.


Digital Engagement Manager

The American Technion Society (ATS) is currently seeking a Digital Engagement Manager to join their growing organization. This position is a hybrid NYC-based role.

The American Technion Society

The American Technion Society (ATS) supports visionary education and world-changing impact through the Technion – Israel Institute of Technology. Based in New York City, they represent thousands of US donors, alumni and stakeholders who invest in the Technion’s growth and innovation to advance critical research and technologies that serve the State of Israel and the global good. ATS employs a staff of 60+ that work from New York and in regional offices across the United States.

Your Role

Reporting to the Senior Director of Marketing and Communications, the Digital Engagement Manager will work on digital campaigns, content, and experiences that drive brand awareness, event registration, and supporter engagement. This key team member will use data to make decisions, play a strategic role in project management, keep a pulse on digital performance, and will be responsible for creating, executing, and optimizing content and campaigns to increase followers, subscribers, and engagement through multiple digital channels.

Responsibilities include, but are not limited to:

Project Management: 25%

  • Oversee digital campaign management, execution, and reporting
  • Review email, social media, web reports, and create actionable recommendations to increase followers, subscribers, event registration, traffic, and engagement
  • Assist Sr. Director of Marketing & Communications with Happy Fox support request tickets
  • Liaise with internal stakeholders to create deliverables, plans, and timelines for digital engagement project

Social Media: 25%

  • Oversee social media strategy, management, and advertising for Facebook, Twitter, LinkedIn, and Instagram
  • Write copy and work with a graphic designer to secure creative materials
  • Report on weekly top posts for social media
  • Knowledge of video production, editing, and embedding videos for social media
  • Experience with Adobe InDesign and/or CANVA

Email Marketing: 25%

  • Oversee email marketing strategy, content creation, and deployment, including planning, copyediting, securing graphics, coding emails in html/css, cross email client QA, setting up delivery, monitoring, and reporting back on metrics, as well as maintaining list health
  • Use data to determine content for monthly e-newsletter and create email engagement campaigns
  • Serve as marketing trainer for staff, advising on best practices and access to various systems, including email
  • Propose, implement, and report on A/B tests that increase email open, click-through, and conversion rates
  • Liaise with Advancement Services to maintain data hygiene for our e-crm, including uploading new constituents and managing email groups
  • Monitor the hello@ats.org mailbox, processing email subscription requests, responding to inquiries, and forwarding messages to relevant stakeholders, and serving as back up for monitoring the info@ats.org mailbox
  • Build and execute fundraising email acquisition campaigns
  • Utilize UTM builder to ensure accuracy in reporting

Website and E-CRM: 15%

  • Perform ongoing CMS updates for our public facing site and intranet
  • Use Luminate or alternative CRM templates to build landing pages and confirmation emails for event RSVPs and engagement surveys

General: 10%

  • Support and manage ad hoc projects, vendors, and freelancers as needed
  • Serve as back-up for the Assistant Creative Director, including fulfilling MOS orders as needed
  • Assist with creating process and systems to build efficiency
  • Provide backup on graphic design, video editing, copywriting, copyediting, and proofreading support
Your Expertise
  • Bachelor’s degree with a minimum of 4-6 years working in digital marketing, non-profits, or ad agency required
  • Excellent writing, proofreading, and editing skills
  • Working knowledge of coding in HTML and CSS
  • Familiarity with a wide array of digital campaign tools preferred
  • WordPress or other content management system (CMS)
  • Google Drive, Drop Box, or other cloud network drive
  • Raiser’s Edge, Salesforce, or other customer relationship management (CRM)
  • Luminate, Cvent, or other email service provider (ESP)
  • Expert in Google Analytics
  • Slack, Microsoft Teams, or other instant message software
  • Trello, Microsoft Planner, or other project management software
  • Happy Fox, Zen Desk, or other support ticketing software
  • Facebook ad manager, Sprout Social, or other Social Media platforms
  • Demonstrated excellence in a variety of competencies including teamwork, analytical thinking, and client/customer awareness
  • Highly proficient in Microsoft Outlook, Word, Excel, and PowerPoint
  • Ability to work well with varying levels of management while exercising independent decision-making and discretion
  • Ability to set priorities and work with diplomacy and efficiency in a high demand environment
  • Passion for excellent customer service and commitment to exceptional work quality
  • A commitment to the vision and mission of ATS

*Successful candidates are required to be fully vaccinated for Covid-19, absent medical or religious accommodations

Salary range: $70,000-$85,000

Have we described a role that you have been seeking, along with a set of skills you possess? If so, we’d like to hear from you immediately. Please submit your resume and cover letter below.

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