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When serial medical device inventor Dvir Keren (opens in a new tab) became interested in developing a minimally invasive way to fill in bald areas caused by androgenetic alopecia — common in both men and women — he did not realize he’d be establishing a femtech (opens in a new tab) company.
But that’s what Hairstetics (opens in a new tab) became, for the simple reason that 85 percent of women with androgenetic alopecia are not benefiting from natural hair transplantation procedures for what is called “male-pattern baldness” in men.
“At the beginning, he was thinking about males,” says Hairstetics CEO Oren Ne’eman. “But when recruitment for clinical studies started, a lot of women came.”
Keren learned that androgenetic alopecia in males and females is different in how it presents and how the hair loss can be compensated.
Hairstetics is a startup that created a procedure to apply synthetic hair to women who are suffering from androgenetic alopecia. The company’s Co-founder and VP of Business Development Boaz Shenhav is a Technion alumnus.