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Officially, Israeli-American company Bluewhite may be in the autonomous technology business, but its main mission is ensuring the future of the world’s food supply.
The company launched its data-driven autonomous (self-driving) tractor four years ago, and, according to Bluewhite Vice President for Production and Testing Amir Peleg, it has a significant role to play in feeding the global population.
“When you look at everything we are facing in agriculture today – we are talking about labor shortages, buying challenges and costs, operational costs—sustainability needs to be accelerated so that around all that we can have enough food to feed the [growing] population,” Peleg tells NoCamels.
“It is a challenge. I think we are already contributing to the solution and we’re going to be a very big and important player in this game. I want to solve this issue.”
Bluewhite Co-founder and COO Yair Shahar is a Technion alumnus.