Classic denim blue jeans have been a staple in the global fashion industry for over half a century – but their iconic color comes with a heavy environmental price.
Dyeing just a single pair of jeans involves thousands of liters of water. And the dye itself comes from synthetic indigo, which is made of a slew of toxic chemicals, including hydrosulfites, that are all later released into the environment via waterways.
Israeli startup Sonovia has created a way to give blue jeans their quintessential color that both uses a non-toxic dye that is better for the environment and cuts water use by up to 85 percent.
Keep reading at nocamels.com.
Sonovia created a sustainable dyeing and finishing process to reduce the amount of water used in dyeing blue jeans and other clothing. Sonovia CEO Igal Zeitun is a Technion alumnus.
