As applications and devices enabling more realistic virtual and augmented reality come to market — with 2023 widely forecast to be the year Apple releases its reportedly game-changing goggles — there’s an elephant in the room that could hamper the segment’s growth.

Cybersickness.

Between 38% and 66% of virtual and augmented reality users will experience dizziness, nausea and headache while plugged into their devices. It’s particularly pronounced during games but could also crop up in the midst of a video chat. Stress, online bullying, FOMO and isolation also can contribute to the phenomenon.

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