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Buying produce, and then having it quickly go bad, is a common disappointment for many.
One Israeli startup has developed a solution that keeps fruits and vegetables fresh for longer without changing or adding anything to the produce themselves.
Ness Ziona-based Liva (opens in a new tab) has developed a sticker that when applied to the package, can extend the freshness of fruits and vegetables for up to another seven days.
The sticker was created by Ifat Hammer, co-founder and CTO, drawing on her expertise in food engineering and biotechnology. She figured that instead of modifying the produce itself, “good” bacteria that was already present in the fruit or vegetable could be used to delay the growth of “bad” bacteria.
Liva Bio Protection Technologies Co-founders CEO Ifat Peled Dinstag and CTO Ifat Hammer are Technion alumni.