Smart glasses predicted by tech giants such as Google, Meta, and Apple could supplant smartphones in the next decade. Now, these industry titans have more competition in this up-and-coming market opportunity. New technology developed by startup Eyejets projects the screen directly onto the user’s retina – unlike previous designs, such as the Google Glass, that feature the screen’s image in the corner of the lens.

According to Eyejets, the company’s EyeVis is the only product combining a virtual retinal display (VRD) system with novel eye-track technology that ensures the laser image projected is always within the center of the field of view of the user. This combination guarantees that the image does not jump around or shake as the wearer’s gaze shifts around. The company has numerous patents approved and more pending for this technology.

The EyeVis launch version will connect to the consumer’s smartphone and project the image from the device onto their retina. But Eyejets is aiming to develop a model that will completely replace the smartphone by incorporating its numerous features, such as messaging, into the glasses themselves by projecting a virtual keyboard for the wearer to type on. They will also incorporate built-in speakers for listening to music or watching videos as well as the ability to take photos of whatever the user can see.

The technology can be fit into glasses with prescription lenses that are as lightweight and comfortable to wear as regular glasses, and estimated to cost less than an iPhone once it is mass produced. The product is projected to hit the market within the next two years. Eyejets CEO Edu Strul is a Technion alumnus.