Israel’s battle against misinformation and hate is overwhelming on most days.

During a war, it goes on overdrive.

By last measure, online anti-Semitism has spiked by a massive 1200% since October 7th.

When faced with a river of hate from legions of enemy countries and sympathizers, Israel’s Hasbara (positive PR) efforts are chronically understaffed, under-funded and under-equipped.

We’re used to relying on the IDF spokesperson, Prime Minister’s Office, Ministry of Foreign Affairs and a smattering of PR networks in America to counter a monstrous and well-funded propaganda and misinformation engine in Iran, Gaza, Russia and other state-sponsored centers of Jew hate.

Since October 7th, there are certainly more Israelis and Jews than ever constantly posting, reposting, commenting, debating and otherwise engaging online to combat anti-Semitic and anti-Israel lies from the usual suspects.

The online war is looking marginally better, but we’re still starting far behind our enemies.

Enter Zachary Bamberger, an American oleh, Cornell graduate and current Masters student at CS Taub.

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