Forget about evolution, climate change or vaccines – what makes people really lose their mind, apparently, is cats.
“We’ve had posts that have affected people’s lives in a very substantial way, including posts that went beyond the virtual world. People really got threats or disrespectful comments,” says Yomiran Nissan.
“For example, when we wrote about the very, very viral topic of street cats and the ecological problems that they pose. It led to a lot of anger, both virtual and in the real world.”
Nissan is the CEO of Little, Big Science, an Israeli NGO dedicated to bridging the gap between the scientific community and the general public, exposing the latter to scientific news, debates and fun facts in a direct way.
The NGO is super popular on Facebook, Twitter, Instagram and even has its own podcast, bringing its readership accurate, updated and largely Hebrew-language science in easy to digest soundbites on a variety of topics.
“Our bread and butter is the content that we publish, written by our scientists, that either examines a scientific topic or a scientific article. A scientific topic can be quantum mechanics, and then someone will write about it as a large topic, or it can cover a published scientific paper, old or new, and explain it to the public in an accessible way,” Nissan explains.
Keep reading at israel21c.org.
Little, Big Science CEO Yomiran Nissan is a Technion alumnus.
